I just finished a panel on one of NAR’s newest member benefits that has the ability to transform the way REALTORS® interact with consumers in fundamental ways. I am talking about NAR’s new consumer-oriented Web site HouseLogic that is launching for members here at the REALTORS® Conference and Expo in San Diego, and will launch to a broad-based audience in February 2010.
I am one of the most enthusiastic believers on the Leadership Team of the impact this site will have on our members and how we interact with our clients and consumers. The real benefit of the site is that it isn’t about selling, instead its about providing value to homebuyers and homeowners beyond the sale. REALTORS can sometime be knocked for just being involved with consumers during the sale, but with this site, it will involve us well into the long-term period of homeownership for the consumer. This site will help move REALTORS from just being at the center of the transaction and firmly placing us at the center of the homeownership conversation.
Just as the $8,000 dollar tax credit was an immediate benefit for consumers, so now the HouseLogic consumer Web site is an immediate benefit for members in that it provides countless dollars worth of real estate content that REALTORS® can use in their day-to-day businesses.
The most awesome aspect of this site is that it belongs to you – the members. It is yours to integrate in to every aspect of your business, and the price point for members if free! It just doesn’t get better than that!
And the area of the site that REALTORS® will want to bookmark www.houselogic.com/members is the REALTOR content resource that will allow you to access to the free ready-to-use content.
I hope everyone is as excited about this new tool as I am because we now have the resource in our hands that keeps us at the center of the homeownership dream. – Ron Phipps, 2009 NAR First Vice President