Do you hear the engine revving? The NAR Home Ownership Matters Bus Tour is taking off for Atlanta this weekend to kick off the second leg of our bus tour. From Atlanta, we’ll travel the U.S. discussing the value of home ownership with the media, REALTORS® and consumers until we roll into the Annual Conference in Anaheim, November 11 – 14th.
I can’t express to you enough how vital it is that we continue to sound the message that Home Ownership Matters “to people, to communities and to America.” I’ve been working in real estate for over 25 years. Never have I seen the confluence of challenges that REALTORS® have faced in the last three years.
Our clients are having a hard time getting loans. Lenders aren’t giving us a yay or nay on a short sale. The National Flood Insurance Program is set to expire on September 30th. That’s going to start holding up closings this month (so please answer the Call for Action!).
The challenges are plentiful. One way to ensure that we get the help we need to create a safe, well-functioning, healthy real estate market is to start talking. That’s why the Home Ownership Matters bus tour is designed to talk to local leaders, prospective home buyers and the media about how best to protect our industry so all responsible Americans have the opportunity to buy into the dream of home ownership.
During the last leg of the bus tour in March, we reached 27.3 million consumers through media coverage. That would have cost us $3.95 million if we had to pay for it.
Thousands of consumers came out to our bus tour events to learn more about the value of home ownership. We saw a 350 percent increase in weekly visits on our Home Ownership Matters Facebook page. Five thousand additional people visited HouseLogic.com. Two thousand members attended REALTOR® Town Halls and bus tour events in 13 states.
I can’t wait to see the progress we’ll make on this leg of the tour this summer and fall. We’ll be in Atlanta on July 16, at Atlantic Station from 11 a.m. to 3 p.m. Please come out and visit with us. Tell your clients to come out as well. They just might leave with a Lowe’s gift card in hand.
Check Realtor.org/BusTour for more information and future bus tour stops.
The future of our industry rests in our hands. I’m glad we’re getting back on the road to start talking! – Vince Malta, 2011 NAR Vice President and Liaison to Government Affairs